IPod, iTunes and The Office have a relationship that few people know about!
Although the logical thing has always been to hear about Launch of an Apple product by saving Apple itself, it wasn’t always like that. And it is that the history of the company of the bitten apple gives for inexplicable anecdotes, which fortunately are not a secret. This time, and according to the team behind the American version of the hit series ‘The Office’, the iPod Classic was responsible for its success.
As producer Ben Silverman and writer Mike Schurm shared for Mashable, making a new version of “The Office” wasn’t a project many were betting on. Even during the first two seasons, the continuity of the program was on hold, until the devices that saved Apple also saved the program. How? ‘Or’ What? the fifth generation iPod Classic was the protagonist of a Christmas episode transmission and although there was no prior negotiation, Apple has offered great support for what is now considered one of the best series.
How did the iPod Classic save the popular “The Office” series?
The real increase in audiences came after Season 2 episode, “Christmas Party”, aired in December 2005. Written by Mike Schur, the episode focused on a gift exchange. And although there was a $ 25 limit on gifts, Michael, who had just received a vacation voucher, bought a $ 400 iPod with a Ryan VCR.
But this episode was only the beginning. That same year, Apple announced the ability to purchase TV shows and movies from the iTunes Store, which included 11 NBC shows. According to series writer Mike Schur, who also played Mose Schrute on the series:
“This year [2005]Everyone has a video iPod for Christmas. And when you got a video iPod, set it up, and went to the iTunes Store, the first thing you saw was The Office and the Christmas Episode. It has been number one on iTunes for 30 consecutive days. So everyone is spending the entire break watching this episode and then other episodes in the series. “
Those who worked on “The Office” really felt a change in the reception of the program after its release on iTunes. They even remember walking into Apple stores and seeing “The Office” advertised on their promotional posters before they got really big. And the rest is history. Finally, “The Office” had 9 seasons and several actors launched their careers from the famous office in Scranton.
Related topics: Apple
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