Type of vertical video Proposed by Instagram for IGTV, it was never as popular as it was when it was launched. However, this did not cause the social network to decline in its operation, but on the contrary, it gradually transforms it and experimental results to achieve its highest potential.
This week and according to statements from Instagram to The Verge, Instagram has released an updated IGTV update that works with new features and as stated by the social network "Focus on creators"
Instagram is betting on IGTV too
As a result of this change, it will be able to see at the top of the profile of a particular compiler, according to an algorithm that will be adapted to suit each user depending on who they follow and the content they interact with most. On the other hand, the new interface also comes into play new "new" tab, such as TikTok, will manage to display active content from other creators, but not related to the topics we usually want, and thus serve as a window to new discoveries.
Among other updates, IGTV will also be Record content in hands-free mode, through this. Videos can be edited directly and uploaded to the app, without the traditional application.
A list of new opportunities, Instagram also adds that users can post their IGTV content on their news, and instead of the frozen frame, 15 seconds of content will play. This can get people to click to watch the entire video, get more creator visits.
With these updates IGTV wants to attack, in their view, one of the few causes of touring on the platform, such as people's difficulties in getting new videos. And although sometimes this tool seems a little delayed, it all shows that we will continue to hear from it, because according to Instagram statements GTV "Video future", but you still have to prove it.
