Apple nailed her with the iPad. When it was first presented eleven years ago, many critics said it was a huge mobile, and that it didn’t accept voice calls. That it would be a fiasco.
He quickly set the trend and the rest of the brands rushed to make their correspondent Tablet, image and likeness. It is now in excellent commercial health, as evidenced by the market figures for this first quarter of the current year.
Counterpoint, a specialist in market research, has just published its report on the global tablet market, which shows that the market share of the iPad is increasing again, as is the case year after year.
Apple had already grown by 33% more iPad sales in 2020 than in 2019, and the data shows the good news continues into the first quarter of this year …
Counterpoint report explains that Apple’s share of global tablet market has grown from 30% in the first quarter of 2020 to 37% in the same quarter of this year.
The majority of units sold are mainly focused on iPads to dry, models less expensive than the mid-range ipad air, and the discharge of iPad Pro, much more expensive than the first. Still, Counterpoint emphasizes good mid- and high-end sales.
Undoubtedly the launch of the current ipad air in October of last year and its good acceptance in terms of design and performance, helped increase these sales. Now after launching the iPad Pro with M1 processorThis will surely serve to continue the good sales figures for the whole iPad family.
Apple also announced in its WWDC21 a number of new features in iPad 15, including Home screen widgets and improved multitasking. Everything works together for the iPad to have an iron health, even if it is aluminum.