Ireland plans to pass a law that requires streaming platforms to include at least 30% of content created in Europe. The European Union approved a directive on audiovisual a few years ago, which established 30% as a threshold for all platforms. Although so far it has not been transposed to member countries.
Ireland is one of the first to pass legislation
Everything indicates that Ireland will be one of the first EU members to transpose the directive into your national law
Minister Catherine Martin says Apple TV + must have at least 30pc European content, otherwise the government will shut it down across Europe.
(- Same new bill, implementing the EU directive.)
– Adrian Weckler (@adrianweckler) December 9, 2020
According to the reporter, Apple TV + and Disney + are the services of diffusion what other problems will they have to comply
Irish law does not currently define when its law is to be passed for all streaming services, including Apple TV +
In this sense, it seems that for Ireland, the European content is not limited to the member countries. The Irish government has clarified that this content made in Great Britain it will also be considered European, even after Brexit. While that doesn’t solve Apple’s problem, which in its current situation will require at least 16 more titles. Last year, it was said that Apple TV + had up to 3 more titles in production.
At the moment, it is not known when the Irish legislation will be adopted. No more how long do the platforms of diffusion adapt to the legislation. It is therefore still premature to anticipate a possible non-compliance, which could lead to an “expulsion” from the country.