For several generations, many Android phones in Europe have incorporated facial recognition as a biometric unlocking method, although Apple, with its FaceID, is one of the few companies to do so using an infrared depth sensor capable of better detecting the relief of the face. Even if is not the only thing that can be done using face-revealing information of a person, since there are even ongoing projects to detect changes in health status.
Likewise, a new promotion promises to use this technology to offer discounts to users, although in a somewhat peculiar way. And to benefit from it, the system will need to detect the presence of certain facial expressions
This discount has arrived at Burger King in Brazil and promises bigger deals depending on hangover level. The name they gave it is Hangover Whopperand will be available in the country until January 2.
facial recognition
Christmas is a time when many lunches and dinners are usually celebrated with our loved ones, and it is not strange that, If there is alcohol involved, the next day can definitely be difficult. The company has therefore decided to launch this curious promotion for a limited time.
This discount is only available for home delivery orders made from the company’s own application, where facial recognition is also carried out. In theory, the app will perform an analysis of the user’s face to determine how hungover they are and offer them a combo and discount accordingly.
Burger King promotion
Free Android
Apparently it is true that it analyzes users’ faces to some extent and then assigns them a score by which it places them at one point or another on the scale. Logically, this is a promotion aimed more at arousing the interest of users than at analyzing their degree of hangover, but the truth is that it is quite curious that the company has integrated this functionality into its application.
The company received some criticism due to concerns about the privacy of users’ biometric data, but responded by stating that the process is completely secure and that this information is used for promotional purposes only. There is no news of the arrival of this curious promotion in Europe or other countries.
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