A little less than a year ago, news emerged of a possible radical shift by Spotify to tackle videos. A format that has always been left aside, although for years it has displayed small GIFs for the most popular musical themes. A few minutes ago announced the arrival of music videos in beta
Good timing, since just a few days ago, X (formerly Twitter) also announced a change in its experience to allow video playback on Smart TVs. What if two days ago another big movement led by TikTok has emerged With its TikTok Photos, this revolutionary touch of Spotify fits better.
Spotify released a statement showing the importance of music videos in the 80s and how some of them They have become iconic for being part of pop culturegenerate conversations and even influence the fashions of different eras.
This is what music videos on Spotify look like in full screen on a Smart TV
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To then announce the release of the clips in 11 markets in beta for users with a Spotify Premium subscription. In this way, it aims to revolutionize your experience and thus offer another way to create deeper connections between artists and their followers through its platform.
Spotify’s music video beta begins with the rollout of a limited catalog featuring hits by well-known artists like Ed Sheeran, Doja Car and Ice Spice, or others known in different regions like Aluna and Asake. Here are the conditions to be able to enjoy Spotify music videos:
- Videos can be seen in these countries: United Kingdom, Germany, Italy, Holland, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia and Kenya.
- Spotify Premium subscribers can watch on Android, iOS, desktop, or their TV by selecting “Switch to Video” on supported music tracks.
- You can return to audio playback from the same “switch to audio” button.
- The music video can be played in full screen.
The platform claims from its advertising on its website that Through the beta version they will optimize and improve the experience based on feedback received from users and the artists themselves. He hopes to expand the music video catalog and expand support to more countries soon.
A surprising initiative from Spotify and thus fully enter the music video market where YouTube maintains its reignbut these days, he is seeing new players appear.
