Your recipe to withstand Google TV

TVs and their use in each house have changed in the last decade, as indicated in Titan, the Spanish company based in Barcelona which wishes to mark the future of this market with its operating system. “We expect another big change over the next 10 years,” said one of his managers on this medium. Your system has been renewed for this 2025 with the intention of Make the contents of the spectator easier and “be more creative”.

Titan appeared at the beginning of 2024 Like a New operating system for televisionsthe alternative to giants such as Google TV,, webos,, Tizen o Fire TV YOU. Born in Europe, this project was born from the hand of TP Vision, the company behind Philips and AOCS which were the first to integrate the operating system in their televisions.

During this first year, Titan grew up receiving new functions, a more complete menu and Integrate in 90% of Philips TVsAs El Español-Microno comments in an interview with Barcelona, ​​Diederik Houtman, Product Director of Titan OS. Titan is from Europe, but from 2025, he also moved to Latin America. He already has offices in Amsterdam and Taipei, to maintain their collaboration with Philips.

The interview is surrounded by the new televisions that Philips will publish throughout the year, from the OLED +, passing through the entire range of Ambilier TVs, to their new sound bars. Not all new models include Titan, but the majority – as well as some Android Sony televisions.

“”It is a difficult process for the short period That we have to develop more than a hundred different televisions in a year, “said Diederik on his collaboration with TP Vision during this first year.” The volume of devices with Titan has grown, so we have made a great effort. Philips is the first big brand that starts with Titan, so we can ask and adjust the system more. “”

Diederik says that the key to this company to compete with brands also known as Google TV, It is “to be creative, to put the user at the center”. For this, they have presented a more interactive menu, which serves as a window common to all the applications and platforms that each person uses.

Search and find

“Sometimes people are looking for 30 minutes what they want to see. There is so much content that, in the end, they are tired; this is what we want to avoid,” explains the manager. The solution is to improve the menu search. Write the title or a word of that in the search barThe system is looking among all the catalogs and offers access to this content on all the platforms on which it is available, at the choice of the user.

This simplicity to find series, films or documentaries, for example, is one of the new products that arrive this year with Philips TVS. “We have observed press analysis and consumer assessment. For them, it was a good system, but not yet mature, we therefore add more applications, new content, cloud games”, explains Diederik, “It is certainly a mature system that even does more than others in 2025 “.

This project began with the idea of ​​adapting your television to each person, because everyone does not use this device in the same way. In Titan, they are aware that different content is sought in each country And this age is also a factor that influences.

This year, moreover, on the main menu, initially made up of “house”, “channels” and “applications”, a new section has been added: “game”. THE Game Game Bar 2.0 Games, now offers access to nut games and boosteroids. As with the rest of the content, just find any title quickly. The system also remembers different users to give quick access to the games recorded by each family player.

Delayed television

With this objective in mind, the system offers main applications to channels and games. A particularity which was already in 2024 and which continues to grow is the fast channels which include, for example, the content of CNN. The global news channel recently joined the Titan Grill. The rapid format offers Short videos of the spectator between three and six minutes To remain informed. The CNN Fast Channel is available in the United Kingdom, Germany, Italy, France, Europe, the Netherlands, Denmark, Sweden and Norway.

Another example of a quick channel is FIFA +, with live matches, Complete, documentaries, original series and exclusive content for More than 9 million viewers throughout Europe, according to the company's calculations.

“We start with faster channels, with free channels that people could see online. But since 2025 Titan will on demandSo that the content can be seen when you do not want in a certain period of time, “they explain. The proposal can recall the offer of Moviestar + with the channels, the recording of content and the link to other platforms -Fores.