Just when you think the publisher may be ready to win back some player emotions, Ubisoft It has revealed some plans for its future plans to start making games around blockchain technology (such as cryptocurrency and NFT).
In the company’s second quarter earnings conference call, Ubisoft announced that it is both a founding member of the Blockchain Game Alliance and it has also provided funding for the blockchain-focused developer Animoca Brands. The company calls itself “Branded Blockchain Game”. Global leader”.
According to IGN, Animoca’s current projects include Revv Motorsport, Revv Racing, and Formula E: High Voltage (not yet released), all of which use REVV tokens, allowing players to purchase in-game items that they can own as NFTs. These exist alongside a more open sandbox game, creatively called The Sandbox, where you can buy and “own” an NFT called “Sand”.
Frederick Duguet, Ubisoft’s chief financial officer, called blockchain technology a “revolution.” The company will pursue it more in the future, so even publishers’ more mainstream games (think Assassin’s Creed and Tom Clancy’s games) may see some kind of blockchain technology integration at some point.
“[Blockchain] Duguet said on the conference call: “This will enable more players to actually get the content, own the content, and we think this will enable the industry to develop a lot.” “We have been starting to use blockchain with many small companies, We are beginning to have great expertise in how it affects the industry, and we hope to be one of the main players here.”
For some reason, have you ever wanted to buy skins with cryptocurrency? Well, you may be able to do it soon!
Of course, NFTs and cryptocurrencies are usually widely ridiculed for their environmental impact, and Duguet did try and solve this problem during the earnings call. He mentioned that Ubisoft will try to understand the “environmental impact” of these technologies. But when profits are threatened, we believe that publishers will continue to find ways to minimize the threat of blockchain technology to the entire world.
If you want to get a sneak peek and see what Ubisoft’s blockchain-based IP will look like in the future, please visit the Amimoca Brands website.
Earlier this year, the publisher responded to a curse report about the changes made after the toxic management allegations last year. This response was made after a series of allegations of sexual misconduct, starting with Assassin’s Creed Valhalla director Ashraf Ismail, it developed into a “me too” movement, accusing several executives and Managers have systematic discrimination, abuse and years of sexual misconduct.
Will entering blockchain technology make Ubisoft a more diverse and popular workplace? maybe not.
