SEGA revealed in a new interview that it plans to open its own store in Japan in the Shibuya Parco department complex, which is the same building that currently houses Nintendo Tokyo, Capcom’s official store, and the Pokemon Center. SEGA says it will also open a second SEGA store in Shanghai, China. Here’s what SEGA’s head of transmedia, Justin Scarpone, told VGC:
“Our portfolio is very broad, but the common thread is the Sega brand. Sega already has a surprising amount of fandom as a brand, and we need to take care of those fans and offer them new experiences while proudly putting the Sega stamp on it.”
“If you go to a retail store today, you don’t see ‘Sega’ enough. For example, next summer we are opening a Sega store in [Tokyo’s] Parco. There will be a Sega store. We will also do a similar project in Shanghai, where we will also have a store through a partner.
“It’s really exciting and we need to do a lot more of it, because Sega is a consumer brand that is surprisingly not in front of consumers enough. Sonic did, but Sega didn’t. It’s one of the 35 things I’m working on right now!”
