In full discount time for the launch of the Intel Core 12, those of Pat Gelsinger have already started selling their star processor upstream and this time it’s not about engineering or quality samples, but about the final version of this new range of processors. , more precisely the top of the range of the new generation of processors. At what real price is the i9-12900K?
After several news of sales of engineering or quality samples in used markets, we finally have a recording of the first person who was able to buy the first Intel i9-12900K from a normal store and did so. weeks before the official. launch of these CPUs.
Is this the final price of the i9-12900K processor?
The odyssey of buying an Intel Core i9-12900K was narrated by its buyer in the Reddit sub-forum dedicated to Intel. Under the pseudonym Seby9123, the proud owner of the more powerful Intel Core 12 explained that he was able to buy the processor from MindFactory, one of the largest stores in Germany and further claims that he was able to get it. not one, but two. final versions of the processor before its official launch. Although he also says that it was not possible to get the motherboard with the LGA1700 socket.
The price of each of the i9-12900K? Well, they cost each unit the equivalent of US $ 610 (523.81 dollars To change, which should also be 610 dollars including tax) and that’s where the news is, because that means Intel is going to go with AMD for the price and not just for the performance. Let’s not forget that AMD’s most powerful processor today is the AMD Ryzen 9 5950X sold for 800 dollars (798 dollars specifically in PcC) recommended retail price.
In any case, it should be remembered that a processor does not work by itself and to this must be added the need to update the motherboard with a new one from the 600 series. Fortunately, processors with the Alder Lake-S architecture support both DDR4 and DDR5 memory. , but i9-12900K buyers will want to use the new type of memory, so the upgrade, despite the price of the processor, will not be cheap.
Intel shakes up the CPU market
If the final selling price of the i9-12900K is $ 610 / Euro, that means it is slightly more expensive than Intel’s own i9-11900K, so we can’t expect symmetrical prices from a generation to generation. Are we going to see a price drop for the Intel Core 11? Who knows, that’s to be expected, we don’t know what the stock level of the new generation of processors will be, but they’ll be sharing space with the Rocket Lake-S in store.
As for AMD, you have to see what they are doing, their AMD Ryzen 5000 with 3D V-Cache They could be shown at CES, but we don’t know when they might be released. What is clear is that Pat Gelsinger will try to regain market share through a war of attrition with prices. Historically, Lisa Su have always evolved with lower margins and it is with Zen 3 that they were able to afford to increase them.
There is no doubt that Pat Gelsinger’s strategy with the Intel Core 12 in 2021 is to reach out to the most enthusiastic on the market and take market share from AMD. The fact that buyers have to buy both a motherboard and a new memory works against Intel which preferred to keep the prices low in order to facilitate the transition to its new generation of processors than not to increase the prices above. AMD.
