Phil Spencer is clear, in the future Google and Amazon will be the main Xbox rivals

Phil Spencer has spoken clearly about the future of the world of video games and how traditional console wars will be left behind, with new rivals that will put things very difficult in new fields that are still evolving such as streaming technology.

«When we talk about Nintendo and Sony, we have a lot of respect for them, but we see Amazon and Google as the main competitors in the future», Spencer comments in an interview that collects GameRant.

Spencer said he sees Japanese companies somewhat out of place with regard to these new technologies because they don't have the latest software and technology that companies like Microsoft, Google or Amazon do. «It is not for disrespecting Nintendo and Sony, but traditional game companies are a bit out of place

. I guess they could try to recreate Azure, but we have invested tens of billions of dollars in the cloud over the years. ”

Microsoft has xCloud, a project that for years is brewing in the bowels of Redmond that allows you to play any game from any device with high quality. Something that platforms like Stadia have already begun to offer since the end of 2019, while Microsoft is still in the testing phase. With xCloud, Microsoft and Xbox want to take the Xbox Game Pass catalog one step further, even allowing subscribers to play games without downloading them to their console, without paying additionally.

Spencer said that Microsoft was willing to cooperate with Nintendo and Sony on initiatives such as allowing players from different companies' systems to play with and against others. He added: «I don't want to be in a fight over format wars with those guys while Amazon and Google focus on how bring the games to 7,000 million people worldwide

. In short, that is the goal ».

Later this year, Microsoft will launch Xbox Series X, its most powerful and ambitious console to date, which we do not know to what extent it will be related to the game in the cloud. What we know is that Microsoft is betting very hard with xCloud and that, as we have seen with these statements, it sees more competition in Google and Amazon than in Nintendo and Sony, which is also an indicator of the type of vision that Microsoft has Currently, away from the production of exclusive software and more focused on offering services and ecosystems.

The next generation of consoles, with Xbox Series X and PlayStation 5 at the helm

, will be decisive to define the future of video games, which seems to be directed to the game in streaming or "play wherever you want." The speed of internet connections in many parts of the world remains the biggest drawback of a technology that still seems somewhat early and has several years of maturity ahead of it.

In any case, we have seen how Phil Spencer has made the Xbox position clear and how Google and Amazon are positioned as two giants to consider in the coming years.