In the days leading up to a major Apple launch (and they don’t come much bigger than Vision Pro, at least in terms of long-term significance), the tech press tends to focus on every detail, no matter how insignificant be they. . And right now, that detail is the size of the box that Vision Pro comes in.
Writing for MacRumors on Monday, editor-in-chief Hartley Charlton reports that the site spotted the Vision Pro packaging in an Apple employee training video and is posting a 3D rendering of it alongside the headset for size comparison purposes . And it’s fair to say that the box is larger than we’re used to for Apple products. The rendering’s “viewing” angle is tricky, but it looks like at least six headsets could fit into the cardboard vastness – and feels like you’re getting what you paid for at $3,499.
And you are. The large box shouldn’t come as a huge surprise, as the headset isn’t the only thing that needs to fit in the box. Check out the “What’s in the Box” section of the pre-order page and you’ll see that it contains a Light Joint, two Light Joint Cushions, two different bands (Solo Knit Band and Dual Loop Band), a cover, external battery, power adapter and cable, as well as a special edition polishing cloth. This is in addition to the usual documentation and internal packaging to ensure that items do not collide and cause damage during transport. Honestly, it’s surprising the box isn’t even bigger.
This isn’t to say that size doesn’t matter or that Apple won’t work hard to reduce package size; One of Tim Cook’s great achievements as CEO (and before, when he ran operations) was making the company’s logistics and shipping as efficient as possible. Environmental concerns may have been the excuse to remove headphones and chargers from iPhone boxes, but reducing shipping costs will also have been a major factor. When the company only sells 200,000 units, the weight of individual packaging is less of a concern, but it will want to keep things down for the product’s hoped-for future as a mainstream success.
However, overall, this remains a banality. It will be much more important for Apple to refine the headset itself and save us all from neck pain.
