According to reports on Reddit, ASDA, a popular shopping channel in England, chose to sell copies of the game at the symbolic price of one pound. This measure is interpreted as an attempt to free the warehouses of unsold FPS developed by Ascendant and published by Electronic Arts.
The offer, mainly applied to physical versions for PlayStation 5 and Xbox Series, appears to be a logistical strategy to deal with excess stocks.
Immortals of Aveum sells for just over a euro in the UK
Bret Robbins, recently discussed the commercial failure of Immortals of Aveum, attributing part of its lack of success to the high launch price. Robbins also revealed details about the release decision, suggesting that EA has imposed the launch in summer 2023
This sale at a symbolic price reflects the challenges faced by developers and publishers in a market as competitive as that of video games. Despite initial expectations, the path to success for Immortals of Aveum appears increasingly difficult. If you want to know all the details of the game, you can read our analysis via the following link.