The release of the game Sonic Frontiers was originally planned for last year for the 30th birthday.
Last year Sonic, the fast blue hedgehog with the red kicks, celebrated his 30th birthday.
SEGA took the anniversary as an occasion and celebrated its hero, for example, with an Ultimate Edition of Sonic Colors and Funko Pops.
But even Sonic Frontiers would have liked to have put into the hands of the players last year so that they could celebrate the birthday properly.
As has now been learned from an investor conference, SEGA planned to release Sonic Frontiers last year. But in order to improve the quality of the game, it was decided to postpone it.
“It was originally planned to be released this year, the 30th anniversary of S onic, but we’ve postponed it for a year to further improve the quality. Not only for this title but also during the development phase, we have been constantly doing analysis to improve the quality of the title before it was released, such as introducing game testing based on external ratings, and I feel it is a good one It will be a game and I have high expectations of it. “
With Sonic Frontiers, the pricing strategy should also change. Since you are making a bigger investment in the game, you want to add value to the brand by keeping the price at the same level instead of lowering it quickly.
“We feel that we have reached a point with the pricing strategy where we need to rethink. For example, since we focus on quality with the new Sonic game and spend a certain amount of money on development, we think it’s important to keep the price going by keeping the value of the IP high rather than just that Lower the price at an early stage to increase the number of units sold. “
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