Take-Two hopes to use Zynga to significantly expand the company’s mobile division.
Take-Two announced that one of the goals of its recent acquisition of social games giant Zynga is to bring the company’s established game brands to mobile devices.
According to Take-Two CEO Strauss Zelnick, Zynga’s know-how can help advance the publisher’s free-to-play and cross-platform ambitions and adapt or publish the consoles and PC titles for mobile devices:
“Perhaps most importantly, we can work together from both a development and a release perspective to optimize the creation of new titles based on Take-Two’s core intellectual property.”
“We believe that we have the best collection of intellectual property for consoles and PCs in the interactive entertainment business and that it is basically almost completely untapped in the mobile and free-to-play space.”
“Zynga’s world-class studios can help us develop this area. Their industry-leading free-to-play mobile publishing activities can bring this to consumers, excite them and generate recurring consumer spend. “
“The list is endless and we’re just getting started. We’re just excited about this opportunity to work together and create something that we believe will be of tremendous value in the future. “
The Take-Two IPs Grand Theft Auto, Red Dead Redemption, Midnight Club, NBA 2K, BioShock, Borderlands, Civilization, Mafia and Kerbal Space Programs, none of which currently have any noteworthy mobile presence, are particularly highlighted.
Once the takeover has been completed, which Take-Two dates between April 1 and June 30, 2022, the first major franchise will “relatively soon” make its debut on mobile devices, according to Strauss Zelnick.
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