Today, in the midst of celebrating a very special date for the iPhone, several Apple executives caught up with Joanna Stern of the Wall Street Journal, resulting in an interesting interview. An interview in which, among other things, they talked about Samsung is blatantly copying the iPhone.
A shortcut given the great success of the iPhone
Apple marketing director Greg Joswiak and iPhone co-creator Tony Fadell participated in the interview. When asked about how Samsung copied the iPhone, Greg had to admit it was really annoying, because they appropriated a great innovation
“They were boring,” Joswiak said. “And they were upset because, as you know, they took the technology away from us. They took the innovations that we had created and they made a bad copy of them, and they just put a bigger screen around it. So , yes, we were not very happy.”
We are talking about the time when Samsung launched its Galaxy S4 —curious choice of letter, given the iPhone 3GS or 4S—, a phone with a 5-inch screen, while the iPhone 5 continued with a 4-inch screen. It was later, with the iPhone 6 and iPhone 6 Plus, that we’ve seen Apple phones with bigger screens
The truth is that developing a phone like the iPhone, with all the same concepts as making the device itself, is far from simple. A small team that had other things to focus on besides possible diagonal raises from the screen. Something that was clarified in the statement released by Apple in 2018, regarding the lawsuit against Samsung.
“We believe deeply in the value of design, and our teams work tirelessly to create innovative products that delight our customers. This business has always been about more than money. Apple started the smartphone revolution with the iPhone and it’s a fact that Samsung has blatantly copied our design.It’s important that we continue to protect the hard work and innovation of so many people at Apple.
All in all, it’s clear that the iPhone marked a before and after in the phone industry. A phone that laid the foundation for a concept beyond a product. A concept that it took a lot of time, money and dedication to developbut it was really easy to copy.
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