Activision Blizzard has the Results for the last financial quarter
Call of Duty: Successful brand for Activision
Activision Blizzard was able to get one in the first quarter of 2021 Revenue of $ 2.28 billion recorded, 2 billion of which come from the digital sector. Call of Duty, which the company is particularly proud of, played a very large part in this success.
Activision Blizzard announced that of its 435 million monthly active users, 150 million are on Call of Duty. CoD: Warzone and CoD Mobile a major role, which have almost tripled their number of users since its release. In particular, the launch of Call of Duty Mobile in China is said to have attracted over ten million additional players.
CoD Mobile has brought the company one since its launch in 2019 Sales of over a billion dollars one, most of it comes from players in China.
This success now means that the company within a year 2,000 more developers wants to hire, which triple the size of the CoD studios. Further studios in Poland, China and Australia are also planned. The company’s stock value rose about 10 percent immediately after the financial results were announced.
Activision Blizzard is investing heavily in the Call of Duty brand to further fuel this success. This also includes the release of a new game in the Shooter series. “Call of Duty 2021” is planned for this fall and comes from Sledgehammer Games. We have summarized all previously known information for you here:
more on the subject
Call of Duty 2021: All known information
All brands should benefit from the success of CoD
During the investor meeting, Activision Blizzard CEO Bobby Kotick also stated that Call of Duty is now a kind of Template for all other brands of the company represents.
“Call of Duty is the template we’re applying to both our established franchises and our new potential franchises as we seek to grow our audience to one billion players.”
What exactly that means, Bobby Kotick left open. Presumably, other brands such as World of Warcraft or Diablo should also be supported in the future in order to build on the success of Call of Duty.
So is already with Diablo Immortal a mobile game for the well-known action role-playing game series is in progress and a mobile game for Warcraft is also being planned. Activision Blizzard is already based on CoD Mobile and could build on its success.
Do you understand the success of Call of Duty? Do you think the other brands like Warcraft or Diablo can build on that?
