News culture Twitch: It smells like a scandal among American streamers over hijacked charities
The company Brandfluence and several American streamers have allegedly committed several scams at charity events. xQC, Ludwig, Asmongold and other big names in the stream would be involved.
It’s war on Twitch US! A few days ago the investigative reporter Jacob Wolf published an article on his website that seemed like a bombshell. He points the finger at the company Brandfluence, co-organizer of several events on Twitch, and accuses them of fraud in charity events. Essentially, Brandfluence is a marketing communications agency specializing in digital. But before the name change last September, the company offered digital fundraising services and worked with many content creators.
According to research by Jacob Wolf, The company received huge commissions from several charity events that it organized together with videographers. $2.6 million in commissions out of the $6.2 million collected across multiple events between early 2020 and late 2021, or almost 42% of the total profit. The company does not comment on these figures, but says that some of the money will be paid back to it as compensation for its expenses. Here too, content creators are not entirely free. Nevertheless, according to Jacob Wolf’s report, Some streamers who worked with Brandfluence were paid for it without ever revealing it.
The streamer Asmongold during a live performance
A case that is not from yesterday
Even though the scandal exploded after Jacob Wolf’s article published a few days ago, this affair took place two years ago. It was created in March 2021 during a live performance by the five streamers mentioned above. They had organized a Pokémon charity stream with all profits going to Games for Love
After dozens of months of research and hundreds of documents analyzed, the reporter is clear. He explains in his report that the company Brandfluence, formerly Softgiving, played an intermediary role between the influencers and the charity, which the company strictly denies. She also tried to prevent publication of Jacob Wolf’s article. The matter took a completely different turn than on December 14th The company has taken legal action against the reporter. One thing is certain: the scandal will not end any time soon. Be continued.
