Everything about the cinema experience is commercially available, and has been for a long time. But the increasing trend toward ever more complex and elaborate collectible popcorn buckets may have finally reached its peak Dune: Part Twothat invites you to put your hand in a completely different way Gom Jabbar test.
Tie-in popcorn buckets and bucket holders are nothing new –Especially AMC
The new bucket itself, first spotted by YouTube film critic Cris Parker, is relatively simple, featuring only the film’s logo and a few emblems of the various factions involved dunes religio-political landscape. But it features a special attachment shaped like one of the giant sandworms of Arrakis that erupts from the surface, inviting you to stick your hand into its…presumably soft teeth. I mean, easy look at it
It’s a textural and visual nightmare, even before you get to the salacious images that are conjured up – whether you want it or not – that you’ve stuck your hand into the sandworm’s gaping mouth. And that Teeth. The teeth! It is so much. Surely no amount of artificial, butter-soaked deliciousness can be worth this sensation. I imagine the Bene Gesserit have a new way to test whether you can control your instincts.
It is currently unknown which chain operates this dune advertising, but whatever it is, their social media teams probably woke up today both thrilled and horrified by the attention.
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